Two Cardinals Media

Two Cardinals Media

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Marketing Report Card

How strong is your marketing?

Take our quick assessment to see your business’s grade in less than 5 minutes!

Section 1: Strategy

Do you have a defined long-term marketing strategy or IMC plan that unifies all your marketing channels?
Do you clearly understand your target audience (who they are, what they need, and what motivates them)?
Do you know how to best reach your audience (the platforms/channels/communites where they spend their time)?
Do you regularly analyze and adjust your strategy based on performance data and analytics?

Section 2: Branding & Messaging

Is your brand message clear and easy to articulate?
Are your visuals consistent across platforms?
Do you have a defined tone of voice or brand personality?
Are you recognized as a thought leader/authority in your industry?

Section 3: Content Marketing

Do you publish new content (blog, video, or guides) consistently?
Are your topics mapped to your customer’s buying journey?
Do your content pieces include clear calls-to-action?
Do you repurpose content across multiple channels (website, social, video, email)?

Section 4: Search Engine Optimization

Is your website optimized for your target keywords?
Do you track organic performance (Google Analytics / Search Console)?
Do your pages or posts rank for relevant search terms?
Do you have backlinks from credible industry sites?

Section 5: Website

Is your site mobile-friendly and fast-loading?
Do your main pages include clear calls-to-action?
Is it easy for visitors to convert (forms, booking, chat, e-commerce, etc.)?
Do you offer lead magnets or conversion points beyond “Contact Us”?

Section 6: Social Media

Do you post consistently to your social media pages?
Is your social content generating consistent engagement (likes, comments, shares, link clicks)?
Do you have a clear social strategy and posting calendar?
Do you use social media to drive website traffic or leads?

Almost there! Fill out the form below to see your full Marketing Health Report Card!

Two Cardinals Media

Two Cardinals Media

  • Bluesky
  • LinkedIn
  • Mail

Free Marketing Report

Get your free strategist-led marketing assessment!